A team of HND Media students from Glasgow Clyde College have launched a PR campaign to promote two Italian restaurants; Bella Fresca, based in Glasgow and Caffè Royale in Paisley. The students, who are studying PR as part of their HND, set up a stall at the Paisley Centre this week, offering a variety of bite sized food to promote the Italian cuisine.
The restaurants combines aspects of traditional and modern to create a unique experience for its customers. Owner of both restaurants Tony Colella, who agreed to let the students run a PR campaign for his restaurants to help their education, has been delighted with their work.
He said: “They came up with some great ideas and put in a lot of thought and hard work into the stand at The Paisley centre, very impressed. I wish them well for their future in this field of work.”
The students created t-shirts for the event and went to great measures to make a success of promoting the restaurants -serving a variety of foods from mini pizzas, to the finest of ham and cheese from the deli counter. A successful couple of hours in the Paisley Centre; they had empty plates and had given out a vast number of ‘free coffee’ vouchers.
The team also produced a video for the restaurants and launched their own social media sites, promoting the campaign.
Tony added: “Serving the community over the last 20 years couldn’t have been done without the help of the locals here in Paisley, with us now successfully branching out further with our new sister restaurant, Caffè Royale.”